Internet audiences or internet users

One to one communication
Key examples: telephone, letters, text messaging 

This is the direct communication between one person and another. The participants are both the producers and the consumers of the content, this essentially is a lot more personal and private to the specified parties. A lot of online communication is often one to one.

Many to many communication
Key examples: forums, chatrooms

This is the communication of large groups of people and other large groups of people. It is essentially a very open discussion and there are many people involved which are generally the producers and consumers of the content.

One to many communication 
Key examples: newspapers, magazine, books, television, films, radio

This is the communication of a producer, which doesn't necessarily have to be a singular person but could be an institution which creates content to be consumed by other audiences and people.

Pareto's Law

This is a law theorised by Lin and Webster in 2002 which states that "a minority of media producers always serve a majority of consumers." 

A most notable example of this would be that only 10 publishing companies publish over 60% of books ever read. This reinforces the idea that a small quantity of producers create content that is consumed by a huge amount of audiences (one to many).

Percentage of UK searches on the internet use Google: 88.58%

The law doesn't just fit into traditional media but reinforces when it comes to digital media as according to Lin and Webster, the top 5% of all websites accounted for almost 75% of user volume. Furthermore, Morris and Ogan's theory in 1996 states how traditional media generally has one type of method to communicate between the producer and consumer, the internet contrasts in this matter as it has many different methods for the communication.

What is the difference between an internet user and a television viewer?  Are you more active online?  Justify your answer

A television viewer is a consumer which has the content communicated through the process of one to many. The viewer is essentially one of a mass group of people that are consuming the same content by the same producer. However an internet user is consuming content through the communication of many to many, this is due to the fact that the internet user is consuming multiple types of content  by many different producers all at once. It could be argued that the internet user essentially has a lot more control and could be a bit more learned than a television user, this could be due to the fact that due to the one to many communication, you are only ever receiving one perspective or type of content, however with the many to many communication, the user is consuming a lot more perspectives and types of content which could lead to an increase in knowledge. This is not to say that the television user is any less knowledgeable, as the producer of the one to many communication has to target a large audience of consumers, it must be absolutely certain that the content is accurate to every degree, where as the many to many communication and the different perspectives could result in less facts but more opinions which could create false information.