The article talks about how Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago. Combined with Alphabet and Facebook, other digital platforms such as Baidu, Microsoft, Yahoo, Verizon,Twitter generated $132.8bn of internet ad revenues in 2016, accounting for nearly three-quarters of all internet ad spend, and nearly one-quarter of total ad spending.
- Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows.
- Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.
- Internet-only media companies are grabbing the biggest slices of the online advertising market, while traditional news publishers have fallen far behind and been forced to make cutbacks.
- Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest, Facebook, which pulled in $26.9bn, according to Zenith. The previous year, Alphabet took $67.4bn of ad revenues and Facebook $17.1bn.
- Together, the two companies accounted for nearly 20% of global advertising spending last year, up from 16.3% in 2015 and 10.6% in 2012.
Personally, it is interesting to see Marxism's theory and Pareto's law in action with the top elites controlling the populace. I also think this is a crucial part of the media industry where we will finally see the end of traditional platforms such as television and print. It's been in decline for a long time but has never been finally stopped, so it would be interesting to see how society changes to accommodate the fact that we are so technologically reliant.
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