- Focus on Twitter
- US General election, politicians use Twitter
- News agenda, audience discussion
- Interconnected world
- Social media movements #BlackLivesMatter
- Citizen journalism, UGC
Abayomi
- Napster 1999
- Streaming, delivering music without download
- Majority of Spotify users are 18-29 year olds
- "Access rather than own"
- Use of social media marketing appeals to milenial audiences
- 50 million songs streamed in 2015
Amrit
- Instagram bought by Facebook
- 8% of 65+ mostly youth on Instagram
- Cyberbullying is possible
- Huge influence of user generated content
- Mass audience is encouraged to partake in consumerism
- Americanisation, consumerism
- Objectification of men and women
Callum
- New Activision, Vivendi 2007
- Activision - Blizzard, 2008
- User generated content not prominent
- Game market is expected to grow
- Black Ops 3 was advertised on Snapchat
- Marwick (2008) technopanic
Katie
- Traditional distribution has changed for documentaries
- Binge watching culture
- YouTube is damaging to the documentary genre
- Social media is used consistently, identification
- Docu-dramas appeal to a larger audience
- Added depth to documentaries which makes it relatable and sensationalises the topic
Harkiran
- Lionsgate was originally Cineplex
- Hunger Games was produced and distributed by Lionsgate
- Cinema audience is older generation
- Move to online, on demand services
- 2014 had a 5.1% decrease of cinema goers
- On demand offers a modern distribution model
Khadijah
- Audiences for Netflix are mostly mainstreamers
- It wasn't launched in the UK until later
- Very branded presence
- Creating original content
- Focusing on current issues and debates
- Promotion through social media
John
- Apple Music is available in more than 100 countries
- Unsigned artists can sell their work to iTunes
- Streaming has created a boost in the music industry after years of decline
- On demand music rose to 76%
- The global music industry has grown
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